SEO Review Report:
We offer affordable and result driven SEO services for our clients. Our comprehensive SEO review report helps clients understand the online marketing challenges that ther businesses face. Most of our clients have worked with other SEO companies in the past and their past results came up short of their SEO expectations. This usually happens when a socalled SEO expert or SEO company take your url and run it through some automated SEO tools such as SEO Elite and IBP. While these tools provide information that is useful in performing Search Engine Optimization (SEO) work on a web site, they don't actually perform the work. Also, software driven tools are always going to be tools and they can't differentiate one link from another based on the business intelligence that is critical for this job. Last year, a client provided us a report generated by IBP describing the current "state" of their web site and suggestions to improve organic traffic. Client operated a web site selling NFL and football related gear and believe us or not, one of the competition web site listed in the report was People.com.
Obviously most people would ask: "how in the world people magazine competes with a football web site?". Simple answer is that it doesn't. It's clearly exposes the limitations of these SEO tools that is the root cause of inconsistencies in results like this. What really happened was that people magazine ran an article on NFL around the time this report was generated so it picked up people magazine as a "football" web site. This example clearly shows why SEO tools may not only provide inconsistent results but can also confuse people who don't really understand the SEO process.
At Proseomark, we don't run automated SEO reports and charge you a grand or two for the work that usually takes 10 minutes and generated by a software that cost less that US$300. Every SEO project we undertake, we spend countless hours understanding and identifying bottlenecks in the business model and web site traffic puzzle. Sometime web site traffic is not even a problem and conversion ends up being the actual issue that client is trying to tackle. We do not perform unnecessary SEO work when all you need is some tweaks to fix your conversion issues. Most of our clients hire us because of our SEO expertise, professionalism and willingness to do whatever it takes to get the job done right. We provide the research, analysis and all of the changes necessary to get the SERP rank and organic traffic to drive growth and profit for your business.
Every SEO project we undertake, it usually start with a SEO review report that consist of 3-5 pages identifying the inefficiencies and fixes. We then work directly with the client, or their web design company to ensure that they understand the changes and everything is implemented correctly. Once the changes go live, we monitor the ranking and provide SEO ranking reports on a monthly basis.
Our SEO report contains following items:
- Keyword research and development data
- Competition analysis data. This is critical since you need to know who you're competing against.
- Keyword density report of competitive sites
- Google Analytics data identifying traffic sources such as organic and PPC
- Top 25 keywords and web site SERP ranking for each keyword
- Web site user experience analysis
- conversion tracking and visitor data bandwidth analysis
Our monthly ongoing SEO work also include following items:
- Title tag changes to reflect competition and search behavior changes
- Description tag and image ALT tag modification
- Body text update or content optimization
- Identifying new Keywords and key phrases
- create and deploy content on new keywords and phrases
- Review and update internal link structure
- Review and identify link exchange opportunities
- Anchor tag creation and implementation
- Site clean-up and performance reporting
Our report clearly identify the areas that need immediate attention as well as areas that could become critical in coming months and years. We also define the expectations and result measurement matrix up front. Most of the SEO work can be measure in three different categories:
- Critical SEO Updates - these changes have immediate impact on your search engine ranking. Expect results to show up in search engines in approximately 60 days from implementation.
- Short-term SEO Updates - these changes are SEO problems that should be fixed to improve search engine results, while not critical - they are still important. These changes usually take 180 days to show results.
- Long-term or Strategic SEO Updates - these are items that most clients may not have considered. They are designed to improve your business model and overall user experience and conversion. These efforts are broadly considered Search Engine Marketing (SEM) updates.
Our SEO process is transparent and each client is made aware of the time and cost estimates. You will never see a surprise on cost and time front when you work with us. If we underestimate a task, we absorb the additional cost without passing it on to our clients. In some cases where cost is overestimated, we do issue refunds at the implementation time.
Are you ready kick off your Search Engine Marketing efforts? If answer is yes, give us a call or email us and we will get you started.
