What You need to Know About Back links
Most webmasters and SEO experts understand the importance of quality back links. Back links enable you to keep track of other pages on the web that link to your posts. Most search engines take into account of the back links quality for their ranking algorithm. Search Engines treat back links as popular votes for your web site and thus improve its Pagerank and Search Rank. While on-page SEO is important component of any optimization work, quality back links can make all the difference. Back links are even more important for the web sites competing in very competitive keyword market. Remember, other web sites in these segments usually have good content and on-page optimization so it comes down to back links, their relevance and quality. Google prohibits webmasters to use paid links to improve ranking and your competitors can report you by submitting your url in using Google webmaster tools. While there are risks, Google's guidelines still leave a lot of room for interpretation and thus link selling and buying business goes on.
If you're interested in building quality back links to your web site, here are some important things to consider before you hire a professional or Search Engine Marketing (SEM) firm.
- All links must come from a decent pagerank PR2+) page. This is the pagerank of linking page and not the home page of the web site.
- Targeted links from relevant or related sites. No reason to get a link from a flower shop web site if you sell construction equipments.
- Links must be static and permanent. Pay close attention to this. Some folks will remove back links immediately after getting paid.
- Links must NOT come from flash sites/pages, JavaScript or redirects, or framed pages.
- Do not accept commercial link exchange programs, link farms, web rings or other exchange programs.
- No links from random forums. Anyone can post to useless forums so no reason to hire and pay a professional for this work.
- No links from pages restricted by robots.txt. No "NoFollow" links either. If search engines cannot find them, they are useless anyway.
- All links must come from different C class (different domains and IP addresses)
- Link pages must have been cached by Google within the last 25-40 days.
- All links must be text links (no pictures or banners)
- Links must come from real, actual web sites (no under construction, not to be updated)
- No links from pharma/drug, MFAs, porn, spam, banned, or other illegal web sites. Remember, you want to be in a "good" neighborhood.
- One-way inbound links, no 3 way links. You do not want to become a link farm yourself.
- No link farms, directories, web ring or guest books
- No use of automated software for link submission
- Blog posts are OK provided guidelines above are met and submission to the blog is on topic, high quality and makes a positive contribution to the page. Spam blogs and ALL forum links will not be accepted.
In summary, link building investment can be useful and very productive if you can find an ethical and honest professional or link building firm that looks out for your best interests. You also need to understand that it is a time consuming process and can cost lot of money since there is lot of manual work involved. However, if done right, all the money spent is well worth it.
