Why should you be concerned with Search Engine Marketing (SEM)?
Search Engine Marketing or SEM business is growing faster than any other segmant of online marketing. More and more businesses are finding it as effective and affordable online marketing solution. Online retail sales in the United States alone are expected to grow about $30 billion each year for the next five years, reaching somewhere between $215 billion and $335 billion by 2012, according to two recently released reports on e-commerce. Most people are relying on search engines to find the products and services they need.
Source: comScore qSearch data Jan. 2008; total U.S. Internet users
As you can see online marketing is too important to be ignored. Also, most people are relying on search engines to find what they are looking for, so search engine marketing is an obvious choice
For most startup businesses, a Pay Per Click (PPC) campaign is a quick and most affordable way to drive quality web traffic. We provide following services for clients who are interested in PPC model.
1. Professional Keyword & Website Analysis Report
To setup and run a successful PPC campaign, it is important to select keywords and phrases that will drive quality traffic. We research the keywords and phrases relevant to your web site and compile a list with Cost Per Click or CPC estimates. Once this list has been finalized we review monthly budget that a client should plan for the best return on investment.
2. Setup PPC campaign, adgroups and ad text
Once we have identify specific keywords and phrases to target, we split PPC campaign in to multiple ad groups and ad version. Combining related keywords and phrases together in adgroups is critical to keep the CPC costs down. This is also important to set daily budget for each campaign to maximize the return. We may also develop landing pages at this stage to create a campaign landing page with good quality score.
This process also involves following:
- Install Google analytics on the web site to develop visitor data matrix and reporting
- Review individual keywords and ad groups for quality score.
- Create or update existing landing pages for to better align with the ad text
- Set up the geographical preferences to make sure PPC ads are only showing in the targeted area
- Set up different iterations of keywords such as broader match, exact match, negative match.
3. Manage Ongoing PPC Campaign
We have certified Google AdWords professionals who monitor your PPC campaign closely. They review click data for abnormal click patterns, click fraud and goal conversion. We also do active bid management and budget scheduling to make sure your advertising dollars are spent wisely and provide you the best return on your investment. We also review keywords on a weekly basis to add new keywords, remove non performing keywords and keyword quality score matrix. We provide monthly performance reports to our PPC clients. these reports are easy to understand and provide a simple measurable data matrix.
