Why should you be concerned with Search Engine Optimization (SEO)?
Online market is growing at a staggering pace. U.S market alone is expected to grow to $335 billion by 2012. According to reports, US Consumers were 54% more likely to search the Internet than pick up a phone book to find the products or services they wanted. It is obvious that Search engines have a large audience and it only going to grow from here on.
Take a look at the following facts
- There are 4.9 billion Internet searches per month.
- There are 133 million unique searchers.
- There are 37.4 searches per searcher each month.
- 99% of Internet users utilize search engines.
- 56% of Internet users search at least once a day.
- 21% of Internet users search four or more times a day.
Source: comScore qSearch data Jan. 2005; total U.S. Internet users
We provide a comprehensive Search Engine Optimization and ongoing maintenance service that can help your business. Our SEO process is transparent and easy to understand for our clients. We offer real results that can be measured instead of false hopes and outrageous claims. We only use ethical white hat SEO techniques instead of black hat techniques that can get your web site banned from search engines. Here are some of the important steps of our SEO process:
1. Professional Keyword & Website Analysis Report
As you probably already know, it is impossible to fix a problem if you don't even know what is broken. Our search engine optimization process starts with reviewing your web site and user interface. This is also the time when we review and compile a list of most relative "keyword phrases" for your business. In order to be a successful, we must make keyword choices wisely. To be on a safe side, it is recommended to dedicate at least one page of your web site site towards each keyword phrase you are optimizing for.
- We will be seeking your feedback and opinion on the keywords and phrases that you feel your customers will use to find you in the search engines. This approach is ideal since as a customer you are also part of the solution instead of being left out.
- During our research, we will also make additional recommendations of keyword and/or phrases you may not have thought of based on our review of search engine data
- Once keyword list is final, we using tools such as Wordtracker, Overture and Search engine supplied data to measure the level of competition associated with each keyword/phrase.
- Based on the keywords, a content summary will be provided. This will identify the content that should be added to the web site. We will also identify existing content on the web site that must be optimized.
2. Professional & Ethical Search Engine Optimization
Once we have identify the keywords and phrases that we need to optimized for, we start optimizing content as well as addressing web site structure issues. Sometime it is necessary to update the navigation as well as tier structure os a web site to make it more search engine friendly. Everything we do in this step involves white hat only techniques. Black hat or unethical SEO techniques could actually get you banned from popular search sites like Google, Yahoo and MSN. Rest assured that we only use proven and ethical means to optimize your web site for major search engines based on the rules set forth by the search engines themselves.
Here are some of components of our optimization process:
- Optimization content and navigation structure on primary entry pages for chosen keyword phrases
- Create relevant, targeted and optimized meta tags for entire web site.
- Review filenames, image names and directory structure on the web site.
- Create and Deploy customized 404 Error Page
- Create search engine friendly site maps(html and xml format)
- Add Google webmaster tools code on the web site and submit xml site map to search engines
- Review intra-linking and inter-linking structure within the web site and individual web pages
- Separate the presentation layer from content using optimized CSS (Cascading Style Sheets)
- Addition of robots.txt file for excluded content
- If it is a new web site, we research and recommend an optimized domain name for your web site.
Here are some of the things we do not do:
- Creating doorway pages. This could easily get your web site banned from search engines.
- Cloak you web site. Some SEO companies will make multiple copies of your web site and register each one in the hopes of gaining higher positions. This is going to be penalized with duplicate content.
- Keyword stuffing or any other form of hiding keywords such has having text colors match background colors of the page so users can not see them but search engines can. Most search engines will detect and disallow entry for use of this practice.
- Adding random outgoing links to your web site to get paid by those companies.
3. Manual Search Engine Submission
Unlike many other SEO companies, we manually submit your Webster's URL and site map to all of the top Search Engines and Directories. This assures a quicker, more complete and proper inclusion. We will also be creating xml sitemaps that are preferred by search engines. We manually submit to major search engines including Google, Yahoo, ask.com, DMOZ, Lycos, AllTheWeb, About.com, , AOL Search, MSN, HotBot, Excite. We also create and submit a local business listing to Google and Yahoo for better search engine visibility
